SHARP’s competitive pricing against the other 2 Japanese marques had always seems to me, about Scrimp&Save. It's until the D(2021)-series then they start to license the Dolby Vision thingy on some of their products.
i believe that their local marketing team’s decision to keep using HLG-HDR for 4 series of their 4K TVs didn't draw much criticism and complaints because consumers get their worth of qualities depending on what they paid,
in comparison of what other brands can offer. don't u agree?